When your building firm turns over 1 million but you work 90 hours a week
And you spend many of those hours on prospecting
When your building firm turns over 1 million but you work 90 hours a week
And you spend many of those hours on prospecting
Does this sound familiar?- Building firm, solid turnover, good profits (thin margins)
- Several employees and associates, significant growth
- But you work too many hours a week (practically always)
- Many of which spent on prospecting (a large part of your time spent looking for clients)
- Ideal client: high-end, unconditionally trusting, with money available
- Ambitious goals: acquire a company, buy a house by the sea
And the fear is: burning yourself out before achieving your goals
The trap of the founder who does everything (too much, even)
The business is thriving.
Solid turnover, significant growth.
High-end clients, major jobs.
Several employees and associates = a well-structured business.
But you:
Many hours a day, always.
Of which:
Many hours on prospecting (finding new clients).
And you also have expansion goals:
Acquire a company, buy a house by the sea.
What happens when you're the engine behind everything
On the time front:
Too many hours a week = unsustainable long-term.
Many hours on prospecting = necessary but excessive (should be far less with a system in place).
Zero delegation on sales: only you sell.
On the team front:
"Uncooperative employees" among the main problems.
Probably: hired out of necessity, not for cultural fit.
Several employees and associates but you're still overworked = they're not producing autonomously.
On the financial front:
Solid turnover, good profit = thin margin (construction can do better).
Dealing with a troublesome banking setup = tight cash flow.
Unpaid invoices = clients who don't pay or pay late.
On the strategy front:
Expansion goals (acquiring a company) but shaky foundations.
House by the sea = a personal goal incompatible with a mad schedule.
Why it happens
You're the operational founder who never became CEO.
Founder phase 1: you do everything yourself (justified at the start).
Founder phase 2: you delegate operations, keep strategy.
But you're still in phase 1, even with solid turnover:
You do the prospecting (many hours a week).
You supervise the building sites.
You handle employee problems.
And several people among your employees/associates should be lightening your load,
but instead they're increasing it (because they aren't self-sufficient).
The (wrong) path many try
The apparent solution: "I work even more to cover everything"
But you can't push your already excessive weekly hours any further.
You're already at your physical limit.
The method
No longer doing everything yourself. Building a system that works without you. Stop direct prospecting: systematise acquisition.
Many hours a week on prospecting = an enormous amount of wasted time.
System: structured referrals (incentives for clients who bring in clients), partnerships with surveyors/architects/agencies.
Local marketing: building sites with visible signage, before/after posts on social media.
Uncooperative employees? Perhaps there's a lack of middle leadership.
Hire/promote a team leader to manage the building sites.
You visit periodically to check in, not every day.
Handling banks, unpaid invoices, invoicing = administrative work.
An entrepreneur with solid turnover shouldn't be doing this.
Hire a senior admin professional part-time.
"Uncooperative employees" = dead weight.
Objective assessment: who's producing, who isn't.
Months-long plan: top performers stay/grow, the rest are replaced.
Acquiring a company while working mad hours with internal problems = suicide.
First consolidate: reduced hours, an autonomous team, healthy cash flow.
THEN expand.
What changes afterwards
You no longer work mad hours every week.
The client acquisition system runs without you (your time drastically reduced).
The team leader manages the building sites autonomously.
The admin handles banks/unpaid invoices.
You work sustainable hours each week:
Strategy/oversight.
High-value sales (big clients).
Team/leadership.
Margins improve significantly as efficiency increases.
Healthy cash flow thanks to professional financial management.
A solid team because you only keep A-players.
AND SO:
Acquiring a company = possible with a solid structure.
House by the sea = you actually get to enjoy it, with free weekends instead of none.
You grow by building a system that works without you. This is the turning point: when you stop being the engine and become the architect.
Do you recognise yourself in this situation?
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