STEFANO DUTTO
Entrepreneur | Doorbusters
The story of STEFANO DUTTO - Entrepreneur | Doorbusters
My name is Stefano Dutto and my business was born from a dream, three children, a wife, and a van with a few tools.
I didn't have much, but I had a conviction: I wanted to be an entrepreneur. I wanted to build something big, starting from scratch.
At the beginning, I wasn't alone. The company was born together with my brother-in-law: two different visions, but the same desire to create something important. Then, in less than a year, we parted ways and each took our own path. It was a quick but decisive transition because it forced me to take full responsibility for my dream and the direction I wanted to give my business.
The first years were an uphill race, full of sacrifices but also enthusiasm. The results were coming, and for a while, I thought that was enough: working, running, doing more and more.
Then, two years ago, an opportunity presented itself that I hadn't really sought, but that I immediately felt as a calling: joining Private Community. I didn't know exactly why I accepted it, but something told me it was the right time to stop and understand.
I still remember the first shock: the Mindset Booster and the Skillset Booster overwhelmed me. They weren't just courses, but experiences that forced me to look inside myself. I realized that I hadn't opened my company as a gamble, as I always thought, but as a calling.
Private gave me what I never really had: awareness. It made me understand that I was already an entrepreneur, with a vision, a heart, and the desire to grow.
Today I have three vans, a warehouse, a real team, my wife by my side, and two employees who feel like part of me. But the most important thing is not what you see. It's the calm with which I face things, the clarity I have built along the way.
One of the most profound changes was with my wife. I thought she wanted to be an active part of the company, while she just wanted to help me, without feeling the burden. That misunderstanding had created tension and frustration between us. In the community, I was able to talk about it sincerely and listen to other entrepreneurs experiencing the same dynamics. There I understood: she didn't want to be my partner, she just wanted to be by my side. From that moment, everything changed. Today we work together in harmony, with mutual trust and respect.
There were also tensions in my team. A collaborator was trying to stand out over the others, and this had created discontent. During a discussion in the community, someone told me: "Ask Combine®." So I decided to try. I took the company mission and vision, literally tore them apart, and asked each collaborator to extract a part. That game, born as a technical exercise, brought everything to light: there were no business problems, but relational knots. And we untied them. One chose to leave, the others became my true arms. Not collaborators, but allies.
Another powerful lesson came on a Saturday morning at seven. I had a complex problem, and a community member offered to help me with a financial analysis. At the end of the meeting, I almost felt guilty and asked him how I could repay him. He replied: "Every time I see you, you lend me a hand." Those words struck me deeply. I, who always saw myself as a jester, someone who makes people laugh, realized that even lightness can be valuable, that even my presence can be of service to someone.
Private also taught me to protect time. Today I share the calendar with my wife and my collaborators. It seems trivial, but it changed everything. It made us more organized, more present, more aware. And it gave me back space for myself. I started playing soccer again, with the aches of the next day but with the joy of someone who feels alive again.
When I started, I accepted jobs everywhere: Paris, Palermo, Ancona, Tuscany. Today I want Doorbusters to grow in my land, Cuneo. I want people to know who we are and what we do. And even on this, in the community, I received a lesson that I carry with me: "Learn to say no. It will help you sleep better."
In Private, they often tell me that when I speak, I take "slaps." And they're right. They are slaps that wake you up, that bring you back to who you really are. Because when everyone tells you "well done," you don't grow. But when someone looks you in the eye and asks: "Have you thought about this? Are you sure?" then you really start to fly.
Private is not just a place. It's a mirror. It's an honest confrontation. It's a space where a craftsman can sit next to an entrepreneur with five hundred employees and feel equal. Because here, it doesn't matter how much you do. It matters who you are.