When you start too many projects in parallel and never finish anything

And every opportunity becomes a distraction

Do you recognize this situation?

• You have 5-10 active projects simultaneously
• All "important," all "strategic," all "urgent"
• The team doesn't know what to really focus on
• Every week you change priorities based on the latest emergency
• At year's end, no project is truly completed

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The mirage of strategic multitasking

You see opportunities everywhere.

A client asks for something new → it becomes a project.
You read about an emerging trend → you want to be there immediately.
A competitor launches something → you must respond.

And so you accumulate initiatives.

All sensible, taken individually.
But together, they paralyze the company.

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What happens when you're scattered

On the execution front:

• Every project advances slowly
• The team spends time switching context
• Meetings only serve to realign on "where were we"
• Nothing is ever brought to completion with excellence

On the commercial front:

• You never have a "finished product" to sell
• Everything is always "in development," "almost ready," "we're working on it"
• The client perceives confusion and instability
• You promise much, deliver little

On the team front:

• People feel frustrated: they work hard, see few results
• The best leave because "nothing ever gets finished here"
• Energy disperses, morale drops
• A sense of ineffectiveness prevails

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Why it happens

It's not lack of ability.
It's lack of strategic discipline.

Saying "yes" is easy.
Saying "no" is difficult, especially when the opportunity seems good.

But every "yes" to a new project is an implicit "no" to completing those already started.

And without completion, there's no result.
Without result, there's no growth.
Without growth, it's just frantic movement without direction.

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The (wrong) path many try

Apparent solution: Hire more people to handle more projects

But the problem isn't production capacity.
It's decision-making capacity.

More people + too many projects = more confusion, not more results.

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The 5-step method:

1. Brutal audit of open projects
   → Complete list of everything that's "in progress"
   → Honest assessment: how many are truly strategic?
2. "3 maximum projects" rule
   → Only 3 strategic initiatives active simultaneously
   → Everything else goes in backlog or gets cancelled
3. Definition of "done" before starting
   → Every project has clear completion criteria
   → Don't start the next until the previous is "done"
4. Focus protection
   → No to new opportunities until you complete current priority
   → "Great idea" ≠ "immediate priority"
5. Celebration of completions
   → Every finished project is recognized and communicated
   → The team sees the result of their work

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What changes after

You do fewer things, but you finish them.

The team works with focus and sees results.
The client receives completed products, not promises.
The company truly advances, doesn't just spin in circles.

And paradoxically, doing less you achieve more.
Because completion generates value, incompleteness only generates frustration.