When the beach resort has restaurant losing for 4 years
And you want to invest one million in a wellness center
When the beach resort has restaurant losing for 4 years
And you want to invest one million in a wellness center
Do you recognize this situation?- Beach resort + restaurant + wellness center project
- Solid revenue, contained profit (low margin for this sector)
- Many seasonal employees, too many weekly hours for you
- The restaurant is losing for years (continues burning money)
- Coastal concession problem to solve
- Ambitious project: significant investment for wellness center + beds
And the fear is: investing on fragile foundations and amplifying problems
The trap of complex business with losing part
The resort works.
Beach umbrellas, cabins, beach services.
Loyal clientele, season after season.
But you added restaurant.
Because "everyone does it".
Because "it integrates offering".
Because "client can stay for lunch".
Not one difficult startup year.
But you keep it open.
Hoping "this year turns around".
While planning million investment for wellness center.
What happens when a business part drains you
On the economic front:
Solid revenue, contained profit = low margin.
But: how much profit would come from resort if restaurant didn't lose?
Hypothesis: resort generates significant profit, restaurant burns it partly.
Result: low net profit, but hides problem.
On the operational front:
Many seasonal employees = maximum management complexity.
Too many weekly hours yours: how much time on losing restaurant vs earning resort?
Energy wasted patching losses instead of optimizing profits.
On the strategic front:
Want to invest significant sum in wellness center.
But: with what liquidity? With what current margins?
Beds project = further complexity (licenses, management, personnel).
On the concessions front:
Coastal concession problem = regulatory uncertainty.
Investing without concession security = gamble.
Why it happens
You confused diversification with dilution.
Resort + restaurant + wellness + beds =
Seems "complete offering".
But actually it's:
And you're not hotel chain manager.
You're beach entrepreneur who added restaurant (which loses)
and wants to add wellness (without solving restaurant).
The (wrong) path many try
Apparent solution: "I invest in wellness center, so I compensate restaurant losses"
But adding business doesn't solve existing business problems.
The method
No longer layer problems. Solve base before expanding. Brutal decision on restaurant quickly.
Last balance analysis: exactly how much does it lose?
Option A: Close restaurant (painful but saves margins).
Option B: Rent management to third parties (they risk, you take fixed rent).
Option C: Revolutionize formula (reduced menu, fast, no complex kitchen).
If restaurant closes/delegate: reinvest energy in resort.
Perfect resort before wellness center.
Premium services: luxury cabins, relaxation area, exclusive events.
Coastal concessions solved (no uncertainty).
Restaurant problem solved (closed or rented or profitable).
Resort with healthy margins.
Wellness center business plan with clear ROI (years).
Goal "autonomous business" and "delegate".
But how, if you're inside too many weekly hours?
First delegate resort+restaurant, THEN add wellness.
Seasonal manager for operations, you supervise.
Many seasonal employees = enormous fixed cost in season.
Wellness center = possibility to de-seasonalize (open also winter).
But: investment justified only if you solve base.
What changes after
You no longer have losing restaurant.
Optimized resort generates much higher profit.
Healthy margins allow safe investment.
Wellness center:
Built on solid foundations, not house on fire.
De-seasonalizes business (winter local wellness, summer tourists).
ROI calculated on real numbers, not dreams.
And you:
No longer work too many hours keeping losing restaurant afloat.
Work to grow profitable business.
Means do well what you choose to do.
This is the turning point: when you stop adding and start subtracting problems.Do you recognize yourself in this situation?
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