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Case Study

When the beach resort has restaurant losing for 4 years

And you want to invest one million in a wellness center

When the beach resort has restaurant losing for 4 years

And you want to invest one million in a wellness center

Do you recognize this situation?
  • Beach resort + restaurant + wellness center project
  • Solid revenue, contained profit (low margin for this sector)
  • Many seasonal employees, too many weekly hours for you
  • The restaurant is losing for years (continues burning money)
  • Coastal concession problem to solve
  • Ambitious project: significant investment for wellness center + beds

And the fear is: investing on fragile foundations and amplifying problems


The trap of complex business with losing part

The resort works.

Beach umbrellas, cabins, beach services.
Loyal clientele, season after season.

But you added restaurant.
Because "everyone does it".
Because "it integrates offering".
Because "client can stay for lunch".

And restaurant loses money for years.

Not one difficult startup year.

Years of continuous losses.

But you keep it open.
Hoping "this year turns around".
While planning million investment for wellness center.

You're building on problem instead of solving it.

What happens when a business part drains you

On the economic front:
Solid revenue, contained profit = low margin.
But: how much profit would come from resort if restaurant didn't lose?
Hypothesis: resort generates significant profit, restaurant burns it partly.
Result: low net profit, but hides problem.

Million investment with this structure = enormous risk.

On the operational front:
Many seasonal employees = maximum management complexity.
Too many weekly hours yours: how much time on losing restaurant vs earning resort?
Energy wasted patching losses instead of optimizing profits.

Impossible to delegate if half business doesn't work.

On the strategic front:
Want to invest significant sum in wellness center.
But: with what liquidity? With what current margins?
Beds project = further complexity (licenses, management, personnel).

Adding complexity to already problematic structure.

On the concessions front:
Coastal concession problem = regulatory uncertainty.
Investing without concession security = gamble.

Losing restaurant + uncertain concessions + million investment = perfect storm.

Why it happens

You confused diversification with dilution.

Resort + restaurant + wellness + beds =
Seems "complete offering".

But actually it's:

Multiple different businesses, each with own complexity.

And you're not hotel chain manager.
You're beach entrepreneur who added restaurant (which loses)
and wants to add wellness (without solving restaurant).

You're layering problems.

The (wrong) path many try

Apparent solution: "I invest in wellness center, so I compensate restaurant losses"

But adding business doesn't solve existing business problems.

Fix the broken before building the new.

The method

No longer layer problems. Solve base before expanding. Brutal decision on restaurant quickly.

Last balance analysis: exactly how much does it lose?
Option A: Close restaurant (painful but saves margins).
Option B: Rent management to third parties (they risk, you take fixed rent).
Option C: Revolutionize formula (reduced menu, fast, no complex kitchen).

Not "let's see this year": decide NOW. Total focus on core: excellent beach resort.

If restaurant closes/delegate: reinvest energy in resort.
Perfect resort before wellness center.
Premium services: luxury cabins, relaxation area, exclusive events.

Significantly higher resort margins before expanding. Million investment: YES but only if...

Coastal concessions solved (no uncertainty).
Restaurant problem solved (closed or rented or profitable).
Resort with healthy margins.
Wellness center business plan with clear ROI (years).

Otherwise: NO, too risky. Delegation before expansion.

Goal "autonomous business" and "delegate".
But how, if you're inside too many weekly hours?
First delegate resort+restaurant, THEN add wellness.
Seasonal manager for operations, you supervise.

If you can't delegate simple, how will you delegate complex? Sustainable seasonality model.

Many seasonal employees = enormous fixed cost in season.
Wellness center = possibility to de-seasonalize (open also winter).
But: investment justified only if you solve base.

Beds = complex licenses, postpone to later phase.

What changes after

You no longer have losing restaurant.

Optimized resort generates much higher profit.
Healthy margins allow safe investment.

Wellness center:
Built on solid foundations, not house on fire.
De-seasonalizes business (winter local wellness, summer tourists).
ROI calculated on real numbers, not dreams.

And you:
No longer work too many hours keeping losing restaurant afloat.
Work to grow profitable business.

Local tourism reference doesn't mean "do everything".

Means do well what you choose to do.

This is the turning point: when you stop adding and start subtracting problems.

Do you recognize yourself in this situation?

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