When the construction company bills 1 million but you work 90 hours/week
And many hours dedicated to prospecting
When the construction company bills 1 million but you work 90 hours/week
And many hours dedicated to prospecting
Do you recognize this situation?- Construction company, solid revenue, good profits (contained margin)
- Several employees and collaborators, significant growth
- But you work too many weekly hours (practically always)
- Of which many hours prospecting (large part of time seeking clients)
- Ideal client: high-end who trusts unconditionally, money available
- Ambitious goals: acquire company, buy beach house
And the fear is: burning yourself before achieving goals
The trap of founder who does everything (even too much)
The company goes strong.
Solid revenue, significant growth.
High-end clients, important works.
Several employees and collaborators = articulated structure.
But you:
Many hours daily, always.
Of which:
Many hours prospecting (seeking new clients).
And you also have expansion goals:
Acquire company, buy beach house.
What happens when you're the engine of everything
On the time front:
Too many weekly hours = unsustainable long term.
Many prospecting hours = necessary but excessive (should be much less with system).
Zero commercial delegation: only you sell.
On the team front:
"Non-collaborative employees" among main problems.
Probably: hired for necessity, not cultural fit.
Several employees and collaborators but you work too much = they're not producing autonomously.
On the financial front:
Solid revenue, good profit = contained margin (construction can do more).
Problematic banking system management = tense cash flow.
Bad debts = clients who don't pay or pay late.
On the strategy front:
Expansion goals (company acquisition) but shaky foundations.
Beach house = personal goal incompatible with crazy hours.
Why it happens
You're the operational founder who didn't become CEO.
Founder phase 1: you do everything (justified at start).
Founder phase 2: delegate operational, keep strategy.
But you're still in phase 1, even at solid revenue:
You do prospecting (many weekly hours).
You supervise sites.
You manage employee problems.
And several people among employees/collaborators should lighten your load,
instead they increase it (because they're not autonomous).
The (wrong) path many try
Apparent solution: "I work even more to cover everything"
But from too many weekly hours you can't increase further.
You're already at physical limit.
The method
No longer do everything yourself. Build system that works without you. Stop direct prospecting: systematize acquisition.
Many weekly prospecting hours = enormous wasted time.
System: structured referral (incentives clients who bring clients), partnerships surveyors/architects/agencies.
Local marketing: sites with visible signs, before/after on social.
Non-collaborative employees? Maybe missing intermediate leadership.
Hire/promote foreman who manages sites.
You visit periodically for control, not every day.
Banks, bad debts, invoices management = administrative work.
Shouldn't be done by entrepreneur with solid revenue.
Hire part-time senior administrative profile.
"Non-collaborative employees" = dead weight.
Objective evaluation: who produces, who doesn't.
Months plan: top performers stay/grow, others replaced.
Acquire company with crazy hours and internal problems = suicide.
First consolidate: reduced hours, autonomous team, healthy cash flow.
THEN expand.
What changes after
You no longer work crazy weekly hours.
Client acquisition system runs without you (time drastically reduced).
Foreman manages sites autonomously.
Administrative manages banks/bad debts.
You work sustainable weekly hours:
Strategy/supervision.
High-value commercial (large clients).
Team/leadership.
Margins improve significantly because efficiency increases.
Healthy cash flow because professional financial management.
Solid team because you only have A-players.
And THEN:
Company acquisition = possible with solid structure.
Beach house = really enjoy it, with free weekends instead of zero.
You grow by building system that works without you. This is the turning point: when you stop being the engine and become the architect.
Do you recognize yourself in this situation?
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